Breakdown by business areas suggests the brand is seeing particular growth in ready-to-wear and fine jewellery sales channels, as production volumes and raw material purchases more than doubled. Sales through wholesale partners and private client orders (particularly from the US and Gulf markets) contributed heavily to revenue gains, while direct retail also expanded.
In terms of financial health, Schiaparelli’s asset base strengthened, with stock value and client receivables rising sharply — a sign of elevated order volumes. However, debts also increased, reflecting ongoing investments in stock, marketing, and production capacity.
Brand Momentum: New Collections, Celebrity Endorsements and Strategic Expansion
Schiaparelli’s upward trajectory was fuelled by broader brand developments across creative, marketing and commercial fronts.
Creative Direction:
Daniel Roseberry continued his role as Creative Director throughout 2023, further cementing his influence on Schiaparelli’s resurgence. Roseberry has been with the house since 2019, and 2023 was another hallmark year under his creative leadership.
Celebrity Moments:
Kylie Jenner made international headlines during Paris Haute Couture Week in January 2023 when she wore Schiaparelli’s striking faux lion head gown. This bold look went viral and dramatically raised the maison’s profile.
Doja Cat appeared at the same couture show covered in 30,000 red crystals by Schiaparelli, another headline-making moment that underscored the brand’s avant-garde appeal.
Naomi Campbell also walked in Schiaparelli’s Haute Couture Spring/Summer 2023 show, adding star power to the runway and reinforcing the house's growing association with fashion icons.
Collections:
The Spring/Summer 2023 Haute Couture collection presented in January drew widespread acclaim for its surrealist and sculptural designs, featuring elements like the animal head motifs and innovative tailoring.
The Fall/Winter 2023 Couture show, held in July, continued to build on this momentum with intricate embellishments and bold silhouettes that blended classic couture techniques with modern storytelling.
Strategic Expansion:
Schiaparelli expanded its footprint with stronger digital campaigns and e-commerce enhancements in 2023. While not publicly confirmed, industry chatter suggests that the brand has also been exploring boutique expansions beyond its Paris headquarters at Place Vendôme.
The brand’s increasing presence at major global events (Met Gala, Cannes, etc.) in 2023 suggests a broader strategy to capture new high-net-worth clients, especially in North America, the Middle East, and Asia.
2024 Highlights: Strategic Expansion and Celebrity Momentum
Schiaparelli continued its powerful momentum into 2024 with strategic global expansion and high-profile campaigns. In February 2024, the Maison inaugurated a new flagship boutique at the iconic Place Vendôme in Paris, strengthening its presence in the city where the house was born. This flagship not only serves as a retail space but also embodies Schiaparelli’s surrealist identity with art-inspired interiors.
Simultaneously, Schiaparelli announced further expansion into Asia and the Middle East, with plans to open new boutiques in Shanghai and Dubai later in the year. These regions are considered high-growth luxury markets, and the brand’s entry aims to capture the surge in demand from affluent clientele, particularly in China and the UAE.
On the celebrity front, 2024 saw Schiaparelli dress global icons at key events. In March 2024, Zendaya appeared in a custom Schiaparelli creation at the Oscars, generating viral media coverage and reinforcing the brand’s influence on the red carpet.
This followed a string of endorsements from stars like Cardi B and Anya Taylor-Joy during Paris Fashion Week earlier that year.
Creative Director Daniel Roseberry, who has led the house since 2019, continued to attract critical acclaim in 2024. In his interviews, Roseberry hinted at his vision to blend heritage with modernity, promising a bold new chapter
as Schiaparelli scales globally. His Spring/Summer 2024 Haute Couture show in January reaffirmed the brand’s status, with sculptural silhouettes and surreal motifs that dominated fashion headlines.
Additionally, Schiaparelli expanded its product universe by launching a fine jewellery collection in April 2024, inspired by Elsa Schiaparelli’s archival designs. This move into high-jewellery signals the house's intent to diversify its luxury offerings and tap into new revenue streams.
Future Outlook: Scaling Up and Margin Optimisation in 2025
Looking ahead, Schiaparelli’s strategy for 2025 focuses on scaling its operations while improving profitability. In April 2024, CEO Diego Della Valle announced plans to double the brand’s retail footprint by the end of 2025, particularly in North America and Asia-Pacific, markets where consumer demand for ultra-luxury continues to surge.
The brand also intends to strengthen its direct-to-consumer channels, including e-commerce, to capture higher margins and reduce reliance on wholesale distribution. Enhanced clienteling services and VIP personalisation programs are part of this premiumisation strategy.
To optimise margins, Schiaparelli is focusing on tightening supply chains and leveraging its couture craftsmanship as a value driver. Industry analysts from McKinsey and Bain & Company forecast a continued rebound in luxury spending globally, particularly in China and the Middle East, which aligns with Schiaparelli’s expansion roadmap.
Competitively, Schiaparelli’s distinct surrealist identity sets it apart from peers like Valentino and Balmain, positioning it to capture a unique share of the fashion-forward luxury consumer.
As 2024 concludes, the brand stands poised for its most ambitious year yet, with leadership committed to turning artistic boldness into scalable business success.
Read the full Schiaparelli Brand report Here.
Interested in financial insights from other top luxury brands?
Read Bulgari Posts Strong Profit Growth in FY2023 here
Saint Laurent Financial Insights in 2023 and 2024 here
Fendi 2023 Financials here
Sources: Schiaparelli Annual Report 2023, Bain & Company, McKinsey & Co., Business of Fashion, WWD.
Cover Image: Schiaparelli at 2023 Haute Couture Week, courtesy FASHION Magazine.
