Flash News

Longchamp

Longchamp's new eco-friendly line

Available from August 2020, Longchamp launches its new eco-friendly line, Green District. Crafted from ECONYL® regenerated nylon with carefully selected pieces of leather. The revolutionary material is the success of the Italian ...

Swarovski

Swarovski marks 125th anniversary with new collection

To celebrate 125 years , Swarovski introduced the Sparkling Stories Competition in-store.Winners received goodies which are part of Swarovski’s 125 Anniversary collection filled with 28 sparkling items.The brand will also be plan...

Neutrogena

Lana Condor becomes Neutrogena's new face

Lana Condor took the time to video-chat with Allure from her Pacific Northwest home and tell us all about how excited she is to be Neutrogena's latest brand ambassador — a sentiment she shared with her 10 million Instagram follow...

Fred Perry

Fred Perry's New Collection Takes A Trip To Jamaica With ...

Fred Perry are back with their latest collection, this time tapping up self-proclaimed "travelling tailors" Sam and Shaka of Art Comes First. This new capsule reworks the Fred Perry archive, with inspiration coming from photograp...

Yohji Yamamoto

Yohji Yamamoto Opens its Online Flagship in China

Yohji Yamamoto has made an alliance with JD to launch a new online flagship store in China.

Philipp Plein

Philipp Plein's new store in Mykonos

Philipp Plein has just opened a brand-new store on Grecian getaway island Mykonos.

Hollister

Hollister partners with TikTok stars

Hollister has launched the back-to-school campaign with a denim-focused. The digital campaign features science educator and ’90s TV personality Bill Nye, along with TikTok stars and “jeanealogists” Charli and Dixie D’Amelio and N...

Gucci

Gucci launches Mx, a genderless section

Under the creative direction of Alessandro Michele, the luxury label has introduced "Gucci Mx," a new non-binary, gender fluid section of clothing now available on Gucci's website.

Givenchy

Parfums Givenchy Launches Makeup in Animal Crossing

Parfums Givenchy has now tapped into makeup in the video game, Nintendo‘s Animal Crossing: New Horizons.In addition to clothing, users are able to play around with various beauty looks on their characters.

Bershka

Bershka launches the BRATZ collection

Bershka's new Bratz collection includes various accessories and clothings, perfect for Bratz fans

Chanel

Chanel to expand its men's makeup line

Chanel's men's makeup collection now includes three new makeup products and one skincare product.

Hublot

Hublot debuts limited editionBig Bang Unico 45 Sky

The limited edition Hublot Big Bang Unico 45 Sky Blue makes a compelling “his and hers” pairing with the previous release, interpreted in a larger size and a clean, eye-catching new colorway.

New Balance

Jaden Smith, New Balance partner together to create Vegan...

New Balance and Jaden Smith's new vegan sneaker, Vision Racer is made of vegan leather upper and additional recycled materials.

Chanel

Sofia Coppola collaborates with Chanel on a film series t...

Sofia Coppola has partnered with Chanel to shoot a series of films celebrating the fashion house's latest Métiers d'art collection.

Reebok

Reebok x PLEASURES

Reebok partnered with PLEASURES, the Los Angeles-based label, to launch the Beatnik sandal model, which has been constructed from premium suede. “The Beatnik is comfort interacting with style on a new level,” said Alex James, co-...

Dissona

Dissona will release a series of collaborations with Evening

Dissona will release a series of collaborations with Evening, aiming to awaken inspiration in the details of life and heal restlessness.