Etro
Accessories / Apparel / Bags / Fragrance / Shoes
Etro is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of...
Etro is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag and travel bag collection in Paisley jacquard fabric, which, thanks to its special resin finish, was to become a symbol of pure elegance. In 1986 Etro launched the home accessories and complements collection, thus consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence and today the collection extends to 24 exclusive fragrances and a dedicated boutique.Brand Details
Founder
Gimmo Etro
Designer
Veronica and Kean Etro
from
1990to
2022Marco De Vincenzo
from
July 2022to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
Financial Report
Last fiscal year ended on December 31, 2016
Revenue per year
in Millions of EUR