Moncler
Accessories / Active Wear / Apparel / Bags / Shoes
In the past and present, Moncler has been and is synonymous with goose down. The brand's timeless style has crossed customs, habits and cultures for over half a century with a single signature garm...
In the past and present, Moncler has been and is synonymous with goose down. The brand's timeless style has crossed customs, habits and cultures for over half a century with a single signature garment, the down jacket. Evolving in shape, style and design, the Moncler down jacket has changed over time and yet still remained faithful to its own origin. The Moncler name is the abbreviation of Monastier de Clermont, a mountain village near Grenoble, France, where the brand was born. In 1952, entrepreneur and manufacturer of mountain gear, Rene Ramillon, author of a dozen patents, started the renowned company producing padded sleeping bags and, camping tents with external covering. The first down jackets were designed in 1954 to shield workers from the cold, who wore them on top of overalls in the small mountain factory. The first to take note of products and realize their potential is Lionel Terray, a key figure in the history of Moncler. On his return from an expedition the French mountain climber asks Ramillon to produce snowsuits, gloves and sleeping bags that provide high resistance and protection from extreme climates. Bought by an Italian company in 1992, Moncler designs its garments to tackle these summits, thousands of kilometres away and at far higher altitudes than the places where fashion is created. The result is the quilted jacket that can handle the mountain and live in the city. It was Moncler that made the first nylon and down quilted jacket, where the down was blown into the jacket in such a way to fill the space perfectly, in line with the cut and tailoring. In 2003 the brand was bought out by Remo Ruffini, today's Chairman and creative director, who was to introduce the strategy of the global quilted jacket. Working on fit and materials, the universal spirit of Moncler was made increasingly evident, along with its many and varied uses at every moment of day-to-day life. As a result, Moncler offers new interpretations of the concept of the quilted jacket, which has now become an integral part of the world of luxury, whilst the brand's confines have now expanded to embrace the summer season, too. And it is the very intuition of every-changing combinations of technology and nature, mountain and city, functionality and aesthetics that make Moncler the quilted jacket par excellence. A transversal icon which expresses authentic and individual elegance that is beyond fashion.Brand Details
Founder
René Ramillon
Brand Strategy
Market segment
Premium
Core business
Active Wear
Targets
Men, Women, Kids
Moncler Financial Report 2022
Last fiscal year ended on December 31, 2022
Revenue per year
in Thousands of EUR
