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G-Star Raw




Accessories / Active Wear / Apparel / Bags / Denim / Shoes / Underwear & Lingerie

G-Star Raw manufactures denim jeans wear and jeans oriented collections for men and women. It also provides accessories and footwear. The company sells its products through a network of sales offic...

Brand Details


Jos Van Tilburg


Aitor Throup


October 2016


April 2018

Brand Strategy

Market segment


Core business



Men, Women



+31 0 20 5677 600

G-Star Raw Flash News

  • G-Star Raw with (Di)vision

    (Di)vision and G-Star Raw are joining forces for an upcycled denim collection leveraged from the laters' archive collections.


  • G-Star Raw's Latest Sustainable Capsule

    G-Star Raw launches a new collection with pigments of volcanic soils and rocks used in dyeing denim.


  • G-Star RAW launches project to use waste denim

    G-Star RAW launches project to use waste denim, partnering with artist Maarten Baas to convert them into art.


  • G-Star RAW Unveils Their Latest Campaign For Sustainability.

    Wear your jeans until the end is the new global campaign from G-Star RAW encouraging denim wear. In order to get the most use out of your jeans, the company wants to emphasize the importance of quality purchases and proper care.<...


  • Snoop Dogg x G-Star RAW

    Snoop Dogg x G-Star RAW Second Collaborative Apparel Line to drop where prices start at $45.


  • G-Star Raw to launch NFTs

    G-Star Raw to launch NFTs, by giving its brand mascot, G-NO the rhino, a digital upgrade. The limited edition of its NFT Art collection will include 10 unique collectible avatars that will be auctioned live on Rarible between 30 ...


  • G-Star's new campaign

    World-class dancers are featured in G-Star Raw’s new video campaign for the Dutch brand’s Hardcore Denim line.


  • G-Star Raw has been taking steps towards sustanability, r...

    The environmental note on G-Star RAW reads, "This is a start." It makes use of several eco-friendly materials, like organic cotton. The majority of the final and second stages of production have been done without dangerous chemic...


  • G-Star RAW X Nedap iD cloud

    G-Star RAW Partners With Nedap iD Cloud to Create Seamless Shopping Experiences


  • G-Star RAW 21-Q2 revenue $422.2m

    G-Star RAW 21-Q2 revenue $422.2 million ; G-Star RAW leverages Yext to drive 1.5 million clicks to its online listings


G-Star Raw Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2021

Revenue per year

in Millions of USD


Revenue & Income Statement Trend

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Revenue and Income Statement Highlights

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