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H&M

Västerås,

Sweden

1947

Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie

H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different t...

Brand Details

Founder

Erling Persson

Designer

Ann-Sofie Johansson, Creative Advisor

from

2008

to

Present

Pernilla Wohlfahrt, Design Director

from

2015

to

Present

Brand Strategy

Market segment

Mass Market

Core business

Apparel

Targets

Men, Women, Kids

H&M Flash News

  • H&M Move partners with LanzaTech

    In a move to become more sustainable, H&M Move and LanzaTech will create garments that capture carbon emissions.

    07/04/2023

  • H&M and ThrepUp U.S. resale program

    H&M and ThrepUp have launched a resale program in the US starting 14th March 2023.

    14/03/2023

  • H&M joins hands with German recycling group

    H&M joins hands with German recycling group Remondis, to collect, sort and sell used and unwanted garments and textiles.

    15/02/2023

  • H&M Home is Branching Out Into Collectible Design

    The first of H&M Home's new "Design Lab" collections, which consists of a number of collector home accessories produced from high-quality materials, is now available. The drop, which was created exclusively by the internal te...

    28/09/2022

  • Award-Winning Choreographer JaQuel Knight Teams Up With H...

    Global mega-brand H&M is filling an overlooked gap by introducing a new line of 'movewear'. To celebrate the launch, H&M has collaborated with award-winning choreographer JaQuel Knight, who has worked with Beyoncé, Cardi ...

    01/08/2022

  • H&M 2022 Q2 sales go beyond expectations

    H&M 2022 Q2 sales go beyond expectations, rising a healthy 17% year on year.

    15/06/2022

  • H&M to close 240 stores globally

    H&M to close 240 stores globally. However, it will also open 95 new stores

    04/04/2022

  • H&M trials marketplace model

    H&M trials marketplace model in Sweden and Germany with brands such as Lee, Wrangler, Fila, Superdry, Crocs, Eastpak

    16/03/2022

  • H&M Man launches 'Essentials'

    H&M Man launches 'Essentials', a curation of bestsellers

    30/01/2022

  • H&M sales back at pre-pandemic levels

    H&M sales back at pre-pandemic levels, both sales and profits have risen

    28/01/2022

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Deep Dive

H&M Group financial report 2022

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