John Lewis


United Kingdom


Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie

A leading British retailer, John Lewis began in 1864 with the opening of their first shop in London’s Oxford Street. Their offering now spans across 36 shops and through their growing online busine...

Brand Details


John Lewis

Brand Strategy

Market segment

Mass Market

Core business



Men, Women, Kids


+44 01698 54 54 54


John Lewis Flash News

  • John Lewis biggest trends for 2022

    John Lewis biggest trends for 2022 are skin minimalism, makeup and intense scent


  • John Lewis shifts focus to digital

    A “bold” new strategy to help its John Lewis department stores and Waitrose supermarkets reach more customers, with an expansion of digital, virtual and delivery services "to get closer to customers”.


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Deep Dive

John Lewis Partnership plc. financial report 2022

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John Lewis Insights

Sectors & Markets

Retail Strategies for the Zalphas

How can brands and retailers communicate with the younger audience and their parents?

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