Body Care / Man Care / Skin Care / Sun Care / Toiletries

Today, consumers especially recognise the traditional NIVEA Creme for its blue tin. However, looking back to the beginnings of the NIVEA brand in 1911, the creme was originally packaged in a yellow...

Brand Details


Oskar Troplowitz

Brand Strategy

Market segment

Mass Market

Core business



Men, Women, Kids


+49 40 4909 0


Nivea Flash News

  • Nivea SUN Expands in India

    Nivea is in the works on expanding its SUN collection in India with new key products that ensure protection from the sun.


  • Nivea India Appoints Geetika Mehta as its MD

    Nivea India has chosen Geetika Mehta, the former Hershey India MD, as its managing director. She also worked in Hindustan Unilever for 18 years.


  • Nivea Hosts Nivea Soft Fresh Batch Event

    Nivea is organising an event to commemorate the 60 winners of the third edition of Nivea Soft Fresh Batch in Mumbai.


  • Nivea is India's Most Trusted Skincare Brand

    For the third time in a row, Nivea has been announced as India's First Trusted Skincare Brand this year by TRA Research.


  • Nivea men renews sponsorship of Real Madrid through 2025.

    For NIVEA MEN, the partnership offers a unique opportunity to reach their target group with their skin care expertise.” Globally, 55% of men are football enthusiasts and it is the most popular sport in many of our key markets.


  • Nivea strives towards a more sustainable future.

    Reduce, Recycle, Reuse and Replace is Beiersdorf’s 4R approach. For their flagship personal brand, Nivea, the brand develops new packages. Other engagements include reducing emissions by 30 percent, fossil-based virgin plastic by...


  • Beiersdorf AG FY2021: sales up 9.7%

    Beiersdorf AG, the manufacturer of Nivea and La Prairie, FY2021: sales up 9.7% to €7,6 billion


  • Beiersdorf 2022 Q1 sales €2,2 billion

    Beiersdorf AG, the manufacturer of Nivea and La Prairie, FY2022 Q1 sales were €2,22 billion


  • Nivea India sets a virtual Guinness World Record

    The record created was for the title, “Most People Washing Their Face Online Simultaneously” on a live stream where 119 Indian men participated with the newly launched Nivea Men Acne Face Wash.


  • Nivea to review its products, marketing amid movement aga...

    The move by Nivea, which is marketed in more than 170 countries, comes in tandem with Johnson & Johnson (J&J) announcing its exit from the fairness creams market and Unilever and L’Oreal saying they will stop using words ...


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Deep Dive

Beiersdorf AG financial report 2022

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