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Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women's categories. The bran...
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women's categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. On March 1, 2022 Authentic Brands Group announced it has finalized the acquisition of Reebok.Brand Details
Founder
J.W. Foster
Designer
Kerby Jean-Raymond
from
October 2020to
PresentBrand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2019
in Millions of EUR
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