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The Spanish brand posts a solid increase in annual turnover and surpasses the €1 billion revenue benchmark, despite profitability softening.
Financials
24 December, 2025
Table of contents
Loewe released its 2024 financial report on 31 December 2024, presenting a year marked by robust top-line expansion and continued global brand momentum. The luxury house reported a notable year-on-year revenue increase, driven by strong consumer demand, successful product storytelling and the continued global visibility of Artistic Director Jonathan Anderson. The brand crossed a major milestone, with turnover exceeding one billion euros, reaffirming Loewe’s position among LVMH’s fastest-scaling labels.
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However, while sales advanced, the bottom line softened. The company’s profitability experienced a double-digit percentage decline, with net income falling from the previous year’s level. The contraction reflects greater investment intensity, higher operating costs and ongoing brand-building activities. Despite this temporary margin pressure, Loewe sustained healthy cash flow and maintained solid asset growth.
| Year | Revenues (€ ‘000) | YoY % | Operating Income (€ ‘000) | YoY % |
|---|---|---|---|---|
| 2024 | 1.052.039 | +8,6 % | 197.976 | –23,9 % |
| 2023 | 968.914 | +36,4 % | 259.976 | +60,8 % |
| 2022 | 710.137 | +39,8 % | 161.593 | +92,3 % |
| 2021 | 508.161 | +49,4 % | 84.011 | - |
Using the income-statement trend (Revenues & Operating Income), Loewe shows strong top-line expansion with more volatile profitability. Revenues grew consistently from €508.161K in 2021 → €1.052.039K in 2024, reflecting +107% cumulative growth, one of the fastest trajectories among European luxury houses. However, operating income peaked in 2023 and declined in 2024 (-23,9% YoY) due to higher investments, retail expansion, and cost pressures.
Against its own history, Loewe’s pattern shows hyper-growth (2021-2023) followed by normalisation in 2024:
2022 → 2023: exceptional YoY performance (Revenues +36,4%, Operating Income +60,8%)
2023 → 2024: stabilisation (Revenues +8,6%) but reduced margins as investment cycles intensified
In an industry comparison, Loewe outperformed most peers in revenue growth:
LVMH FLG grew around +9-10% in 2023 and slowed in 2024 due to global luxury deceleration. Loewe’s +8,6% revenue growth in 2024 is perfectly aligned with the division’s performance. It outperformed Celine and Givenchy (both facing mid-single digit growth). Louis Vuitton and Dior remain the scale leaders, but Loewe showed one of the strongest multi-year trajectories in the group.
Kering Group’s major brands experienced revenue decline in 2023-2024 (Gucci -8%, Bottega Veneta mid-single-digit decline). Compared with these results, Loewe’s continued revenue expansion is significantly above industry average. Loewe’s profit margin (18-26% range across years) surpasses most Kering Group brands except Saint Laurent.
Richemont’s Fashion & Accessories posted low-single-digit growth for FY2024. Loewe outperformed this category as well, especially in 2021-2023 where its growth was explosive. Loewe’s strong leather-goods positioning offers better resilience than most Richemont fashion houses.
March 1, 2024 - Fall/Winter 2024 women’s show, Paris Fashion Week
Jonathan Anderson presented Loewe’s FW24 women’s collection in Paris, built around distorted proportions, couture-level tailoring and subversive eveningwear, reinforcing the house’s position as one of the most talked-about shows of the season.
June 22, 2024 - Spring/Summer 2025 men’s runway, Paris
Loewe staged its SS25 men’s show in Paris, teased via a digital countdown on social channels. The collection extended Anderson’s exploration of elongated silhouettes and conceptual tailoring, strengthening the brand’s menswear credibility.
September 27, 2024 - Spring 2025 women’s ready-to-wear
At Paris Fashion Week, the Spring 2025 show centred on “radical reduction”: minimalist, historically inspired pieces with 19th-century references and precise volumes, widely praised for its maturity and control.
May-November 2024 - Pre-Fall & fragrance lines
Across 2024, Loewe broadened its fashion and beauty footprint: Pre-Fall 2024 collections played with scale and nostalgia, while new perfume stories reinforced the maison’s olfactory universe and brand storytelling.
September 2024 - Regional leadership promotion
Spanish press reported that Loewe promoted Eva Baquedano from customer director to a senior role overseeing Southeast Asia, underlining the brand’s focus on strategic client development in growth markets.
March 17, 2025 - Jonathan Anderson’s departure announced
Loewe and LVMH confirmed that Jonathan Anderson would step down after roughly 11 years as creative director, with global media crediting him for transforming Loewe into a critically acclaimed, high-growth cultural luxury brand.
April 7, 2025 - New creative directors appointed
Shortly after, Jack McCollough and Lazaro Hernandez (founders of Proenza Schouler) were named Loewe’s new creative directors, signalling a shift toward a slightly more pragmatic yet still craft-driven aesthetic.
May 30, 2024 - Pre-Fall 2024 campaign
Loewe’s Pre-Fall 2024 campaign, shot by Juergen Teller, featured a cast including Dan Levy, Kit Connor, Archie Madekwe and others, amplifying the label’s pop-culture reach through highly shareable imagery and playful proportions.
July 15, 2024 - Fall/Winter 2024 global campaign with Daniel Craig & Greta Lee
A new FW24 campaign photographed by David Sims starred actor Daniel Craig alongside Greta Lee, Loewe’s global brand ambassador, reinforcing the house’s connection to cinema and modern celebrity.
Q1-Q4 2024 - Lyst Index & cultural buzz
Loewe ranked third-hottest brand globally in Q1 2024, then reclaimed the number-one position in Q2 2024 in the Lyst Index, driven by viral runway moments, the On x Loewe Cloudtilt 2.0 sneaker and strong demand for Anagram tanks and basket bags.
April 30, 2025 - Lyst Index Q1 2025
Loewe again topped the Lyst ranking in Q1 2025, with searches up 38 % quarter-on-quarter; the surge in interest was explicitly linked to news of Anderson’s exit and the broader conversation around creative-director changes.
Full Year 2024 - Store network & headcount expansion
Loewe’s FY2024 filing shows employee numbers rising from 434 to 479, reflecting continued investment in retail and operations alongside revenue growth above €1 billion.
2024 - First full year of Texas presence
Dallas’ Highland Park Village boutique, opened in November 2023 as Loewe’s first standalone store in Texas, delivered its first full trading year in 2024, consolidating the brand’s footprint in the U.S. luxury heartland.
July 4 & 9, 2024 - New Miami Bal Harbour boutique
In July, Loewe opened a 193m² store in Bal Harbour Shops, Miami, designed around Casa Loewe codes and a Miami-inspired palette; regional coverage framed the boutique as a key anchor for U.S. resort clients.
June 28, 2024 - Casa Loewe concept in Chengdu, China
The brand deepened its China strategy with Loewe Gaozhai, a Casa Loewe-style destination in Chengdu’s Taikoo Li, blending retail with gallery-like curation and further aligning the house with China’s luxury-lifestyle hubs.
September 30, 2025 (reporting FY2024) - Record dividend to LVMH
Spanish financial press reported that for FY2024 Loewe paid a record dividend of €232,4 million to LVMH - up 64% year-on-year - despite a 24% drop in net profit, underlining both the brand’s cash-generation capacity and LVMH’s confidence in its long-term trajectory.
May 15-June 9, 2024 - LOEWE Foundation Craft Prize exhibition, Paris
The seventh edition of the LOEWE Foundation Craft Prize was hosted at Palais de Tokyo in Paris, showcasing 30 finalist works and reinforcing Loewe’s positioning at the intersection of contemporary craft and luxury.
June 3, 2024 - Craft Prize 2024 winner announced
Mexican artist Andrés Anza was named winner of the 2024 Craft Prize for his spiked ceramic sculpture I Only Know What I Have Seen, highlighting Loewe’s support for global artisans and material experimentation.
March-April 2025 - Creative transition confirmed
With Jonathan Anderson’s departure confirmed in March and Proenza Schouler founders McCollough and Hernandez appointed in April, Loewe entered a new chapter; commentary emphasised that Anderson leaves behind a house that has achieved “exceptional growth” and a leading position in the global cool-luxury segment.
Late 2025 - Debut under new creative leadership
Early reviews of the duo’s debut collection for Spring/Summer 2026 at Paris Fashion Week describe a confident blend of New York minimalism with Loewe’s Spanish leather heritage, suggesting a commercially sharper yet still craft-focused direction.
Together, these developments show that 2024 was not only a financial milestone year for Loewe but also a critical branding and strategic pivot point: the house doubled down on high-impact campaigns, expanded in key luxury corridors (U.S., China), reinforced its craft credentials and entered a major creative-leadership transition while remaining one of the most searched and culturally resonant brands in global fashion rankings.
Loewe’s FY2024 results confirm the house as one of LVMH’s strongest growth engines, combining cultural relevance, retail expansion and global consumer demand to surpass the €1 billion revenue mark for the first time. Despite a softer profit outcome and a decline in operating income, the brand remains structurally healthy, with strong cash generation, a larger retail workforce and elevated brand visibility across major markets. Its consistent placement at the top of the Lyst Index throughout 2024 and into Q1 2025 underscores its cultural position as one of the most influential luxury brands in the world.
Operationally, Loewe strengthened its footprint in the U.S. and Asia through new boutiques in Miami, Chengdu and other key locations, while continuing to scale Casa Loewe concepts and experiential retail formats. The brand also sustained its deep investment in craftsmanship and cultural programming - most notably the 2024 LOEWE Foundation Craft Prize in Paris - reinforcing its strategic differentiation grounded in materiality and artisanal heritage.
2025 marks a decisive strategic pivot. With Jonathan Anderson’s departure confirmed in March and the appointment of Jack McCollough and Lazaro Hernandez announced in April, Loewe enters a new creative era. Anderson leaves behind a decade-long legacy of redefining Loewe as a modern cultural luxury powerhouse - evident in its multi-year revenue surge and global fashion influence. The incoming Proenza Schouler designers introduce a new aesthetic direction that early reviews describe as commercially sharpened yet still respectful of Loewe’s craft DNA.
Looking ahead, the brand’s priorities will likely centre on stabilising margins after a high-investment year, maintaining growth momentum in China and the U.S., and ensuring a seamless creative transition that preserves the brand’s desirability. Loewe’s strong financial baseline, expanding store network, and elevated cultural profile position it favourably for continued global scale - provided the new creative chapter sustains the emotional and artistic resonance that propelled its rise.
Cover Image: Build Hollywood.
Read the full Loewe Brand report Here.
For a deeper dive into the financial performance of other top luxury brands, explore the
Dior H1 2025 Financials here
Valentino 2024 Financial Report here, and
Miu Miu 2024 Financial Report here.
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