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K-Pop Goddesses Dominating the Luxury Industry
From stage to fashion week, how pop sensations BLACKPINK and NewJeans are becoming the faces of global brands.
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Trends
LGBTQIA+ Inclusion in Fashion Branding
The community with opportunities and complications.
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Trends
Women’s FIFA 2023: Formalwear For the Fashion-Forward
Brands are Taking Over the FIFA Women’s World Cup
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A Celestial Success: The Story Behind Omega x Swatch Collection
Production, distribution, and marketing tales of the iconic Omega x Swatch co...
Trends
A Closer Look at the OTB Group's Performance
From Jil Sander to Diesel: A comprehensive guide on the group and its brands’...
Technology in Fashion
All you need to know about the VIA Treasure Trunk NFT by Louis Vuitton
How luxury brand limits the access to its exclusive NFTs
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Wome...
Trends
What is Quiet Luxury, and why is it so popular right now?
The Leading Brands Driving The Quiet Luxury Style
Sectors & Markets
Accessible Luxury: Where is Furla’s stand?
The Italian Brand’s Growth And Innovation Strategy Making Accessible Luxury A...