Asos insights

Technology in Fashion

AI in Fashion Is Moving from Marketing to Merchandising

How Zara, H&M and Zalando are utilising AI to transform precision in inventor...

Technology in Fashion

Zalando: Inside the €15 Billion Platform's Innovation and Growth Strategy

How Europe’s leading fashion e-commerce platform is blending AI, AR and opera...

Sectors & Markets

Top Multibrand E-Commerce Players

YOOX Net-a-Porter, Farfetch, Mytheresa, Asos, Nykaa, and More: E-commerce pla...

Technology in Fashion

AI Agents in Fashion

From supply chain and production to customer service and artificial assistant...

Sectors & Markets

Kantamanto Market Fire and Its Impact on the Fashion Industry

How the 2025 Fire in Ghana’s Kantamanto Market has affected the fashion indus...

Trends

A Forecast on Future Retail Strategies

Subconscious commerce with AI, Combating fraud with NFC tags and more: retail...

Sectors & Markets

Retail Strategies for the Zalphas

How can brands and retailers communicate with the younger audience and their ...

Digital marketing

Innovative Key Strategies in E-Commerce

Focus on AI, AR and other e-commerce approaches that drive sales of fashion b...

Trends

LGBTQIA+ Inclusion in Fashion Branding

The community with opportunities and complications.

Trends

Fashion Brands Embracing ‘Barbiecore’

List of Barbie-branded collaborations and capsule collections released by the...