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Fashion & Luxury Brands on the 2025 Holiday Season
Prada, Ralph Lauren, Coach, Mulberry and more are shaping Holiday 2025 through cinematic campaigns, nostalgic rituals, immersive retail theatre and curated luxury gifting.
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Digital marketing
Social Commerce for Brands 2024
Live streaming, TikTok Shop, AI and more on Social Media Commerce to expand the brand’s market sh...
Digital marketing
Strategies on Second-hand E-commerce Retail 2024
From creating a community to countering frauds, the retail approaches for the pre-loved e-commerc...
Digital marketing
Trends in UI/UX Designing 2024
Five approaches on UI/UX design to redefine brands’ e-commerce websites.
Digital marketing
Use of Transmedia in APAC
From branded mascots to audio touchpoints, the transmedia strategies that can be implemented in A...
Digital marketing
Innovative Key Strategies in E-Commerce
Focus on AI, AR and other e-commerce approaches that drive sales of fashion brands.
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Digital marketing
The United Future of Generative AI and Retailing
Using generative AI in retail and shopping