Lastest Insight released
The Eyewear Ludo
From Oakley to Ray-Ban, the eyewear collaborations between luxury and fashion brands reveal how the accessories have become a strategic move.
Explore the research
Technology in Fashion
Brands’ Take on In-Game Advertising
Strategies and actions followed by brands in the gaming ad market.
Digital marketing
Innovative Key Strategies in E-Commerce
Focus on AI, AR and other e-commerce approaches that drive sales of fashion brands.
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Sustainability
The Sudden Shift to Pre-Owned Goods
Why did people switch to thrift and secondhand items?
Sectors & Markets
K-Pop Goddesses Dominating the Luxury Industry
From stage to fashion week, how pop sensations BLACKPINK and NewJeans are becoming the faces of g...
Trends
LGBTQIA+ Inclusion in Fashion Branding
The community with opportunities and complications.
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Sectors & Markets
The Economic Dynamics of PVH Corporation
A comprehensive overview of the proprietor of Calvin Klein and Tommy Hilfiger.