Balmain insights

Digital marketing

TikTok’s Booming Contribution to Fashion and Beauty

The Short-Video App drives high Media Impact Value for the brands.

Trends

Wimbledon And Its Fashion

The brand initiatives and encounters witnessed in Wimbledon.

Trends

Fashion Brands Embracing ‘Barbiecore’

List of Barbie-branded collaborations and capsule collections released by the...

Technology in Fashion

Tmall Luxury Pavilion is The New Digital Hub of China

Alibaba’s luxury shopping platform makes its way to the Web3 world for the Ch...

Sectors & Markets

Fashion Industry in South Korea

A Deep Dive Into The Growing Fashion Industry In South Korea

Technology in Fashion

How Luxury Brands Entering The Metaverse

A Deep-Dive Into How Fashion Brands Are Exploring The World Of Web3

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories